SEO01Core Web Vitals, explained for business owners
Google measures how fast your pages load, respond and settle. Here is what the three Core Web Vitals mean and how to improve them.
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Notes on building sites that get found.
Practical guides on website development and SEO, written for business owners and marketing teams.
SEO01
SEO02How to redesign your website without losing your Google rankings
A redesign is the most common way businesses lose search traffic overnight. This plan keeps your rankings intact through launch.
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SEO03The technical SEO checklist for launching a new website
Great content cannot rank if search engines cannot crawl it. Run through this checklist before and after you launch.
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SEO04Local SEO: how to get found on Google Maps
For businesses that serve a city or region, the map results are prime real estate. Here is how to earn a place in them.
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Web development05Why your website is slow, and how to fix it
Slow pages lose visitors before they see anything. These are the usual suspects, and what to do about each one.
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Web development06Mobile-first design: what it means and why Google cares
Most of your visitors, and Google itself, see the phone version of your site first. Design for that screen and scale up.
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SEO07Keyword research for small businesses: a practical guide
Ranking for the wrong words wins traffic that never buys. Here is how to find the searches your customers actually make.
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Web development08What makes a landing page convert
Paying for clicks is only half the job. These are the elements that turn visitors from ads and search into enquiries.
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SEO09Schema markup: helping search engines understand your site
Structured data tells search engines exactly what your pages are about, and can earn richer search results. Here is how to use it.
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Web development10WordPress, Shopify or a custom build: choosing the right platform
The platform you build on shapes cost, speed and flexibility for years. Here is how to choose with confidence.
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